Walls are Meant For Climbing
It’s time to rethink the way we look at walls. At The North Face, we see walls as places where people in the climbing community come together to test themselves, build trust, and strengthen bonds. Our 2018 global brand program, “Walls Are Meant for Climbing,” aims to counter the divisions we’re witnessing globally by inviting people to find trust in community.
Building on the success of the last year, we are again partnering with dozens of climbing gyms and facilities worldwide to celebrate Global Climbing Day (August 18, 2018) and will be offering free climbing opportunities in cities in U.S., China, Canada, Europe, Nepal, Australia, Peru, Guatemala and more. Globally, we will donate $1 for every person who climbs at one of the more than 150 participating gyms on Aug. 18th up to $100,000. Funds will go to Khumbu Climbing Center.
In the U.S. we’re continuing our partnership with The Trust for Public Land to support the installation of public climbing walls in more communities, with a focus on underserved areas and making the sport more accessible to all. In June, we celebrated the completion of the first of these wall in the Montbello Open Space Park, near Denver. The park is a soon to be completed, 4.5-acre green space serving 40,000+ low-to moderate-income youth and families from the area. More public climbing boulders will be coming soon.
To celebrate the connections we make while climbing, The North Face is also releasing a limited series of “Walls are Meant for Climbing” products this summer, with designs in multiple languages to reflect the diverse communities participating in Global Climbing Day across the globe.
For more information on “Walls Are Meant for Climbing” and Global Climbing Day, visit thenorthface.com/walls.