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"AT THE HEART OF THE NORTH FACE IS A MISSION TO INSPIRE A
GLOBAL MOVEMENT OF OUTDOOR EXPLORATION AND CONSERVATION. WE BELIEVE
THE SUCCESS OF OUR BUSINESS IS FUNDAMENTALLY LINKED TO HAVING A
In 1989, The North Face®, in conjunction with Patagonia, REI and Kelty, helped form The Conservation Alliance, an organization dedicated to supporting grassroots citizen-action groups and their efforts to protect outdoor areas. Today, we continue to donate to the alliance every year and maintain a permanent seat on the board of directors. The Conservation Alliance started its Legacy Fund Campaign to raise a $3.5-million endowment to provide a permanent source of operational funding for the organization. Presently, Legacy Fund commitments exceed $2.75 million.
The Access Fund is a national advocacy organization that keeps U.S. climbing areas open and conserves the climbing environments. The North Face is partnered with The Access Fund through the Land Conservation Campaign, a first-ever multimillion-dollar revolving loan program that provides local climbing organizations with the funds and expertise needed to act quickly to save threatened climbing areas. Our contribution is directly funding the conservation of the Rumbling Bald West Side Boulders in North Carolina. By partnering with the Access Fund, The North Face shows our support for the climbing community and the climbing access cause. Together, we keep climbing areas open and help conserve the climbing environment.
Leave No Trace is a non-profit organization located in Boulder, Colorado whose focus is to promote and inspire responsible outdoor recreation through education, research and partnerships. The Leave No Trace message is more than a campaign for clean campsites. It's a program dedicated to building awareness, appreciation, and most of all, respect for our public recreation places. LNT is about enjoying the great outdoors while traveling and camping with care.
We are proud to partner with Peet's Coffee & Tea, another Bay Area brand that shares our deep connection and fond appreciation for Yosemite, to celebrate this anniversary with a limited edition release of Yosemite Dos Sierras coffee. This organic coffee, roasted in the Sierra Nevada mountains in Colombia, will be featured in Yosemite, Peet's Cafés, our retail stores and online. The North Face and Peet's Coffee & Tea will donate 5% of revenue to the Yosemite Conservancy™ to use towards protecting and preserving Yosemite National Park. Buy Peet's Yosemite Dos Sierras Coffee