Privacy Policy

At The North Face® (“The North Face,” “we,” or “us”), we understand that you care how information about you is collected, used, and disclosed. This Privacy Policy describes how The North Face collects, uses, and discloses information about you and the choices you have regarding your information.

This Privacy Policy describes how we handle consumer personal information in the United States and Canada when consumers use our websites; mobile applications; visit our retail locations; buy our products; participate in our promotions and events; or provide information to us in other ways. We process consumers' personal information in different ways and to different degrees, based in part on how consumers choose to interact with us. We may provide different or additional notices of our privacy practices for certain offerings, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

In the United States, The North Face is a division of VF Outdoor LLC, a subsidiary of VF Corporation, and in Canada, The North Face is a division of VF Outdoor Canada Co., also a subsidiary of VF Corporation.  
  

• Categories of Information We Collect
• How Information About You Is Collected
• Targeted Advertising and Analytics
• Use of Information
• What Information About You Is Disclosed and With Whom
• Children's Privacy
• Links To Other Websites
• International Data Transfers
• Your Options Regarding Personal Information
• Steps We Take to Verify Your Identity
• Authorized Agents
• How You Can Opt Out of Promotional Communications
• Additional Choices Regarding Cookies and Advertising
• Additional Information for Residents of Certain States
• Additional Information for Residents of Canada
• Changes to This Privacy Statement

Categories of Information We Collect

We collect various categories of information directly (from you), or indirectly (from others), as more fully described below. The categories of personal information that we, or our service providers or contractors on our behalf, collect (or have collected during the preceding 12 months) may include the following:
  

• Identifiers (such as your name, nickname, account name, unique personal identifier, online identifier/screenname, or IP address);
• Contact information (such as your physical or mailing address, telephone number, or email address);
• Commercial information (such as offline and online interactions with us, products or services purchased or considered, and purchasing histories);
• Inferences (such as predictions about preferences or potential purchases we may derive or infer about you based on information we collect);
• Audio and video information (such as call recordings and security camera video data);
• Internet activity (such as browsing activity, search activity, clicks, interactions with our websites, applications, chatbots, and advertisements, information about your interactions with us on social media, information about your device, configurations, browser, app version, and use of our in-store Wi-Fi);
• Demographic information (such as your age, date of birth, sex or gender);
• Physical characteristics (such as your clothing size, height, weight, or other information relevant to your footwear and apparel preferences);
• Financial information (such as your payment information, which we work with a payment processor to process if you make a purchase from us); and
• Location data (such as information about your city or zip code, which we may infer from your IP address).

How Information About You Is Collected

We may collect information about you directly when you interact with us or from third parties. Examples of direct interaction with us include when you visit our websites, shop in our stores, communicate with our customer service representatives, attend our events, use our mobile applications, engage with our marketing efforts (including contests and sweepstakes), participate in our customer loyalty programs, or in any other way interact directly with us. When we collect information about you directly, we may ask you to affirmatively furnish the information to us (such as when we ask you for your telephone number).

We also capture photographs and video recordings in our stores for security and loss prevention purposes.

In other circumstances, we may collect information automatically from your electronic device (such as when you download and use our mobile applications or visit our websites). For instance, we use tracking technologies, such as cookies, pixels, and SDKs, to collect information about your interactions with our websites, mobile applications, and marketing communications. These technologies help us improve our products, services, and marketing communications, personalize your experience, and analyze your interactions with us, including seeing which areas and features of our services are popular and counting visits. To learn more about the use of such technologies for advertising and similar purposes, please see the “Targeted Advertising and Analytics” section below. We use Google Analytics to better understand how our users interact with our offerings. Information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use (https://marketingplatform.google.com/about/analytics/terms/us/) and the Google Privacy Policy (https://policies.google.com/privacy). Visit https://policies.google.com/technologies/partner-sites to understand how Google uses data when you use our partners' sites or apps. Opt out of Google Analytics at any time by visiting https://tools.google.com/dlpage/gaoptout/.

Finally, where permitted by applicable law, third parties may obtain information about you independently, and we may acquire that data (for example, by purchasing the data from a data reseller/broker, receiving it from an advertising network, or gathering it from public records).

Targeted Advertising and Analytics 

We engage others to serve advertisements, provide analytics services, and perform related services across third-party websites and apps. To do this, we and our vendors use technologies such as cookies, web beacons, pixels, SDKs, and other technologies to collect information about your use of our websites and apps and those provided by third parties. The information collected via these technologies may include your IP address, mobile advertising identifier, other unique identifiers, device type, domain, browser type, operating system, date and time stamp, click-path, pages visited, referring URLs, how frequently you access our offerings, items placed in cart or purchased, and conversion information. This information is used to deliver advertising targeted to you on other companies’ sites or mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.

You can opt out of ad targeting through cookies and similar technologies on our websites by following the prompts behind the Your Privacy Choices link in the footer of our website. Your opt out choice will be linked to your browser only; therefore, you will need to renew your opt out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. Depending upon where you reside, you may also have the right to opt out by visiting our websites with a legally recognized universal opt out signal enabled, such as Global Privacy Control.

In addition to ad targeting activities that rely on cookies, we work with advertising vendors to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value), together with other information, such as items placed in your cart or purchased, conversion information, and other information such as your city or gender, that such vendors can then use to show ads that promote our products to you across the web and in mobile apps. To opt out, please visit https://www.vfc.com/dsr-requests/thenorthface.

The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. Please see “Additional Information for Residents of Certain States” below for more information. We may also use certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to our offerings. Visit the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences to opt out of certain Google advertising products.

Use of Information

We use the personal information we collect directly and indirectly to conduct our business, to communicate with you, and to provide better products, services, and experiences, as further described below. We also use the information we collect to:

• Process and fulfill your orders and purchases, and facilitate returns and exchanges;
• Provide, maintain, improve and develop our products and services and develop new products and services;
• Respond to your comments, questions, and requests, send you transactional communications, and provide customer service;
• Personalize your experience with us;
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Send you promotional communications (see below for information about how to opt out);
• Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section above);
• Administer our loyalty programs, contests, sweepstakes, and other promotions and deliver rewards;
• Identify, report, and repair errors that impair the functionality of our services;
• Share reviews, testimonials, or other user-generated content;
• Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of The North Face and others; and
• Comply with our legal and financial obligations.

What Information About You Is Disclosed and With Whom

We disclose personal information as described in the Targeted Advertising and Analytics section above and in the following scenarios:

VF Family of Brands: We operate under the following brand names: Altra®, Eastpak®, Icebreaker®, JanSport®, Kipling®, Napapijri®, Smartwool®, The North Face®, Timberland®, and Vans®, and we may disclose your personal information within our organization.

Vendors and Service Providers: We may also disclose your personal information to service providers, vendors, and contractors who provide services to us or conduct activities on our behalf, such as vendors that provide marketing and advertising services; order fulfillment; consumer or market research and analysis; account management; event or promotion management; fraud detection; security; customer service; payment processing; technical support; or product creation.

Public Reviews and Content: If you provide a product review or otherwise post content on our websites or in our mobile applications, the information is visible to the public.

Law Enforcement Authorities and Individuals Involved in Legal Proceedings: We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

To Protect the Rights of The North Face and Others: We may disclose your personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is appropriate to protect the rights, property, and safety of The North Face, our users, the public, or others.

Corporate Transactions: We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

With Your Consent or at Your Direction: We make personal information available to third parties when we have your consent, or you intentionally direct us to do so.

We may also use or disclose information that does not identify you (e.g., anonymous, deidentified, or aggregated data) and, in these instances, we do not attempt to reidentify the information and require that each recipient agree not to reidentify or allow reidentification of the information.

Children's Privacy

We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide any personal information to us. If you are a parent or guardian of a child under the age of 16 and suspect they have provided personal information to us, you may contact us using one of the communication methods described in this Privacy Policy to notify us so that we may delete the information. Other age requirements may apply to our loyalty programs or other activities and events.

Links To Other Websites

Our websites and mobile applications may contain links to third-party websites to which this Privacy Policy does not apply ("Linked Websites"). Your use of Linked Websites will be governed by the terms of use, privacy policies, and other terms, notices, and policies set forth on or referenced in those Linked Websites.

International Data Transfers

This Privacy Policy describes our policies and procedures in the United States and Canada. We are a global company, and personal information we collect in the United States and Canada may be transferred to other jurisdictions (such as the United States, Canada, and the European Union) as permitted by law, for the purposes described in this Privacy Policy, and the information may become subject to the laws of those jurisdictions and accessible to authorities in those jurisdictions.

Your Options Regarding Personal Information

Requests to Opt Out of Sales, Sharing, and Targeted Advertising

We explain activities that involve sales, sharing, and targeted advertising above. You may opt out of these activities by:

• following the instructions behind the Your Privacy Choices footer link on our website to opt out of such activities via cookies and similar technologies; and
• by visiting https://www.vfc.com/dsr-requests/thenorthface and providing the requested information to opt out of such activities based on your email address and identifiers other than cookies.

Other Consumer Requests

We have established processes by which you can submit requests regarding your personal information. To exercise your options as described in this Privacy Policy, or if you have privacy questions or concerns, you may contact us in one of the following ways:

• by completing the web form at https://www.vfc.com/dsr-requests/thenorthface; or
• by telephone at +1-877-709-1800;

The list below describes the types of requests you may make to us regarding personal information we have collected about you:

• Request to Know and Access: You may ask us to provide you with information about the categories of personal information and other information about our processing activities, as well as to provide you with access to your personal information, including in a portable format.
• Request to Delete: You may ask us to delete personal information that we have collected about you.
• Request to Correct: You may ask us to correct or update your personal information that has been previously provided to us.

Request to Opt-In: After making an opt out request listed above, you may choose to opt back in. If we deny a request, in whole or in part, we will provide you with instructions on how to appeal the decision. We will not discriminate against you because you have made a request described in this Privacy Policy or otherwise exercised your rights under applicable law.

Information regarding the consumer privacy requests we received in the prior calendar year is available here.

Steps We Take to Verify Your Identity

For your privacy and security, and to prevent fraud and other harmful activities, when we receive an access, deletion, or correction request through our webform or toll-free number, we may take reasonable measures to verify your identity (such as by asking you to confirm your email address and other contact information).

How You Can Opt Out of Promotional Communications

When you set up an account or log into your account on our websites or mobile applications, you may have an opportunity to make or change your selections with respect to promotional communications you wish to receive from https://www.vfc.com/dsr-requests/thenorthface. You also will have an opportunity to opt out of promotional email messages from us by clicking on an "unsubscribe" hyperlink contained in commercial emails The North Face sends to you. You may opt out of receiving text messages from The North Face by following the opt out instructions within the text message.

Additional Choices Regarding Cookies and Advertising 

You can usually adjust your browser settings to remove or reject browser cookies. You can also turn off targeted advertising cookies by following the instructions behind the Your Privacy Choices footer link on our website. Your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices or https://youradchoices.ca (if you reside in Canada).

Authorized Agents

If you are an authorized agent seeking to make a request to opt out of sales, sharing, or targeted advertising on behalf of a consumer, please fill out this web form https://www.vfc.com/dsr-requests/thenorthface.

If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm that the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please fill out this web form https://www.vfc.com/dsr-requests/thenorthface.

Notice of Financial Incentives and Bona Fide Loyalty Programs

We offer various financial incentives. We may provide coupons, discounts, and other benefits to you for sharing your personal information with us, including, but not limited to, when you sign up for promotional marketing communications, participate in a survey, or join a loyalty program. We may ask you to provide your contact information (such as email address or phone number) and additional categories of personal information requested at the time you opt in to participate. We will use your personal information as described in the section above, "Use of Information." In order to participate, you will opt in by following the instructions provided. In some cases, you may be subject to additional terms and conditions, which we will provide to you at enrollment. You may opt out at any time. For promotional marketing, you may unsubscribe by following the unsubscribe or opt out instructions in our promotional messages. The value of your personal information is reasonably related to the value of the offer or discount presented to you. We estimate the value of personal information considering factors such as expenses in the administration of the offering. The value to us depends on the benefits offered to you in the financial incentive.We may offer financial or non-financial incentives in connection with programs that require you to disclose certain personal information, such as a customer loyalty program, but only if you opt in to such an incentive program. If you ask us to delete your information or opt out of the use of your information, we will comply with your request, but you may lose some or all the benefits associated with the incentive program. (For example, if you ask us to delete your personal information, you will lose any accumulated loyalty program points.)

Additional Information for Residents of Canada

If you are a resident of Canada, you may have certain rights in addition to those outlined in the “Your Options Regarding Personal Information” section above.

• Control Cookies and Similar Technologies: In addition to the opt-out rights described above, you may be provided with additional tools to control cookies and similar tracking technologies, such as a consent management tool or preference center.
• Request to Port: You may have the right to ask us to provide you or someone else (where authorized by law) with a copy of the information we have collected from you, in a structured, commonly used technological format.
• Request to Withdraw Consent: Where we process your personal information based on consent, you have the right to withdraw your consent at any time, subject to contractual and legal restrictions, and reasonable notice.
• Right to Complain: You have the right to contact us with any complaints or concerns about our practices with respect to the handling of personal information.

To exercise these rights, please follow the process described in the “Your Options Regarding Personal Information” section above. We will respond to your request within the time periods provided for by applicable law.

We and our service providers may process and store personal information outside your province of residence or outside of Canada, including in the United States and the European Union. We have policies and procedures in place designed to ensure our compliance with this Privacy Policy and applicable laws, including policies and procedures regarding the retention and destruction of personal information, the handling of complaints, and the appropriate management of personal information by our personnel. We restrict access to personal information to those of our personnel with a need to know for the purposes described in this Privacy Policy, which may include personnel in our marketing, customer service, e-commerce, fulfilment, legal, audit, digital technology, and finance departments. We have implemented reasonable security procedures and measures that are intended to protect personal information and our information technology systems that store personal information. Unfortunately, no transmission of information over the Internet nor storage of information electronically can be guaranteed to be 100% secure. By providing your email address in connection with a purchase or your use of our websites, mobile applications, or services, you are consenting to receive electronic notice of any information security issues using your most recent email address in our records.

Changes to This Privacy Policy 

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the bottom of this Policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

This Privacy Policy was last updated on November 5, 2025.