The North Face was built upon a commitment to serve all of those who love to explore. Exploration is a part of what makes us human and it has the power to change lives and connect communities.
We also know that for far too long, the outdoors have not been equitable for all, especially Black communities. Black lives matter and they are at stake. It is our responsibility to do our part to protect them.
Entrenched and systemic racism make it unsafe for them to live peacefully in their own communities and homes, much less the park, the crag, or the mountain. Collectively, there is so much work to be done by all of us.
We have watched recent events in horror and in turn asked ourselves how we can be more impactful, where we have failed, and what we can do to be a better and stronger ally and advocate for the Black community.
We’re in a major cultural moment of pain and recognition that is long overdue, and we have a role to play in supporting the Black community and combating systemic racism in the U.S. and within our own organization.
We know that our words must come with action and are committed to the following: