One innovative ranch and their flock of sheep can make a difference - in this case, helping to offset the carbon emissions equivalent to 800 cars per year removed from the roads. It’s the wool produced from this ranch that we’re featuring in our newly-expanded made in the USA Cali Wool Collection. The material, Climate Beneficial™ wool, is produced through regenerative agriculture methods that have a net negative carbon impact at the ranching stage of production.
It all started with the Cali Wool beanie – an American-made beanie launched in 2017 and recognized as a finalist by Fast Company’s “2018 World Changing Ideas Awards.” This fall, the Cali Wool Collection is back and accompanied by a new unisex scarf and men’s and women’s jackets made from Climate Beneficial™ Wool. To support the added products launching this year, we’re upping our commitment to climate beneficial products and purchasing five times as much Climate Beneficial™ Wool by volume compared to last year.
While conventional ranching practices often cause degradation of the soil, regenerative agriculture and ranching practices work to build soil health. These practices become part of the solution to addressing climate change by removing carbon from the atmosphere, increasing soil fertility and improving water holding capacity. Consumers can feel good that their purchase of a Cali Wool beanie, scarf, or jacket is playing a role in addressing climate change.
To source all the wool for the Cali Wool Collection, we work with Bare Ranch in California and Fibershed, a nonprofit that develops regional and regenerative fiber systems on behalf of independent working producers. As we continue to grow our Cali Wool Collection, we’re seeing interest in regenerative agriculture expanding across the U.S. In fact, more than 100 producers in the U.S. have completed or are in the process of developing Carbon Farm Plans, which include practices such as managing where sheep graze, planting trees and cover crops, and fortifying fields with compost. Bare Ranch’s carbon farming practices alone are expected to sequester 4,000 metric tons of carbon dioxide each year. These climate conscious practices offset emissions equivalent to removing more than 800 cars from the road a year. As more producers incorporate these practices, the impact will be exponential.
We hope that through our expanded Cali Wool Collection this year, we will raise awareness of how consumers can support climate action by purchasing products made with regenerative methods as well as inspire the industry to explore this model of ranching.
The Cali Wool Collection is available in stores and online – you can check out the line here.