Constantly testing the limits of what is possible and experimenting with adrenaline-charged new ideas, Victor de La Rue has made a name for himself as one of the most original and exciting talents in snowboarding. Although he’s known for his backcountry adventures, he’s an all-around force, whether on steep Alaskan faces or off big booters in the park, always innovating and never sacrificing style—a trait that’s earned him titles like Rider of the Year and opening segments of major snowboard films.
Victor’s last name bears heavy weight in the snowboard world. Between five siblings who grew up at a small resort in the French Pyrenees, the De La Rue dynasty has earned Olympic medals, World Championship cups, Freeride World Tour trophies, and TransWorld SNOWboarding awards. The youngest in the family, Victor chose the terrain park while his siblings traveled and competed with their home mountain’s Club des Sport, competing every weekend. Eventually, Victor joined the Pyrenean team, first riding freestyle, then boardercross before scoring a Burton sponsorship and a chance to film in the backcountry. At 22 years old with only one previous day in a helicopter, he joined his brother Xavier in Alaska for the first time and filmed with one of the premiere film companies in action sports. His closing segment in Dopamine, Absinthe Films’ 2013 release, sealed his position as one of the sport’s best. Victor’s notable escapades include riding a 55-degree slope on the north face of the Aiguille du Midi in Chamonix and landing a one-footed backflip over a gap filmed by a drone.
In 2017, Victor and French skier Richard Permin released the film Sweet and Sour, which documented two insanely big mountain athletes taking on new challenges in Alaska. And in 2018, Victor produced a TNF project, Frozen Mind, which tests Victor’s mountaineering and big mountain riding skills in one of his favorite places on earth: Chamonix.
Accomplishments:
- French Rider of The Year, 2012-2014
- 3rd, Snowboarder magazine, Rider of the Year 2015