Move Mountains | #SheMovesMountains | The North Face Canada

hilaree

ashima

tiera

fernanda

margo

move mountains

For more than 50 years, The North Face has empowered people to push their boundaries in the outdoors. Today, we are enabling the future of all exploration by celebrating creators, athletes, educators, innovators. Relentless and unexpected explorers—role models who move mountains.

She Moves Mountains

Hilaree Nelson

Hilaree learned to ski at the same time she started speaking in sentences. The sport became as natural as walking for her, and she pushed herself even further with ski mountaineering. Now, this tireless mother and leader is the first woman to climb two of the toughest peaks worldwide, back to back and within 24 hours, all while masterminding her next challenge.

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She Moves Mountains

Ashima Shiraishi

While her classmates took to the monkey bars, Ashima climbed boulders in Central Park. Aged 8, she joined Brooklyn Boulders, the same place she trains in to this day. Ashima’s unique like that; she’s recognized as a climbing phenom, but makes her own pants with her mom, climbs with anyone hanging out at the gym, and spends her downtime discovering the best underground restaurants.

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She Moves Mountains

Tiera Fletcher

While most kids were coloring, Tiera was envisioning building rockets. Now, she’s on the verge of sending humans to Mars. As an aerospace engineer, she’s making a name for herself in a male-dominated field. She’s showing girls how to push boundaries and shoot for the stars. In her case, literally.

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She Moves Mountains

Fernanda Maciel

Fernanda replaced taking the bus to school and back with running, and often barefoot. What began as a means of transportation came to give her intense feelings of freedom and peace. Now, the jiu-jitsu champion who opened a chocolate shop to pay her way through law school (!!) is a professional endurance runner committed to protecting the environment.

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She Moves Mountains

Margo Hayes

After a series of injuries, Margo’s former gymnastics coach encouraged her to try climbing. She did, and she never looked back. Perhaps the sport is in the Boulder, CO, native’s blood, but Margo’s determination is what drives her, and what drove her to France last year to immerse herself in the country’s tenacious climbing culture.

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Move Mountain Women's Initiative

With the FitSpirit partnership, we are proud to introduce young Canadian women to the benefits and enjoyment that come with practicing physical activity. We are committed to developing partnerships with schools and communities to create a sustainable offering of outdoor activity for young girls. The next generation of female explorers will move mountains.

Visit FitSpirit

With the FitSpirit partnership, we are proud to introduce young Canadian women to the benefits and enjoyment that come with practicing physical activity. We are committed to developing partnerships with schools and communities to create a sustainable offering of outdoor activity for young girls. The next generation of female explorers will move mountains.

Visit FitSpirit

#SheMovesMountains

Let’s canvas the world with stories of female explorers to ignite more. Post a black and white image on Instagram with #SheMovesMountains to tell your role model’s story.

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