Our goal is to inspire the next generation of explorers and conservationists by helping them discover nature's playground. The average American child spends 44 hours each week engaged with electronic media. Ultimately, we own the responsibility to inspire and develop the next generation of athletes and enthusiasts.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome new participants to the outdoors. In addition to these activities, we extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.