The AMGA sifts through the surplus of COVID-19 era information and provides its members with straightforward and applicable resources, providing guidance on how, when, and where members can return to guiding and outdoor education. Information is shared through an online resource center housing professional webinars, templates for return to work plans, informational summaries, and links to the best outside resources.
“As a professional organization, we have the unique ability to cross organizations, businesses and services,” says Jake Gaventa with the AMGA. “Our responsibility is to prop up the industry and get everyone back to work as soon as possible,” Gaventa says.
When it came to supporting the workforce for the outdoor industry, The North Face wanted to build upon a 22-year history with the AMGA, including providing educational support for its guides and members. In February 2018, we became the sole sponsor of the AMGA Access Advocacy program, allowing the AMGA to advocate for improved access opportunities for guiding and instructing in the U.S.
In 2019, we launched the first Women’s Rock Guide Course, a professional training course specifically for women and taught by women of the AMGA Instructor Team. Our contribution this year as a part of our $1 million COVID-19 relief commitment through our social impact and advocacy platform, the Explore Fund has helped spread out the AMGA’s resources to reach a broad and diverse list of partners, including Explore Fund grantees like the International Rescue Committee in Washington, which helps newly arrived refugees and other nonprofits like Outdoor Outreach, City Kids to Wilderness, Bay Area Wilderness Training, and SOS Outreach.