Bear's Ear

Protect Bears Ears

Protect Bears Ears

"The reduction of the Bears Ears National Monument puts at risk tens of thousands of archaeological sites, world-class recreation areas, and sacred places for Native American people. Not only does this open the area for oil and gas drilling and uranium mining, but it ensures the Monument will not receive the funding and resources needed to deal with the urgent need for visitor education and management."

At The North Face, we feel strongly that public lands serve as one of the country's great uniting forces and we know that Americans of all stripes love the outdoors.

We created Bears Ears T-shirts and Hoodies to help defend the original national monument. All profits from the sale of these products will be donated to the Bears Ears Inter-Tribal Coalition in Utah for advocacy efforts focused on Bears Ears.

Back in December 2017, we gave $100,000 to Friends of Cedar Mesa, to help build a “Visit with Respect” Education Center outside Bears Ears in Bluff, Utah. It will provide educational resources – from maps and guides to knowledgeable staff – to educate and serve the thousands of visitors exploring the Bears Ears region.

Bears Ears was originally named a national monument in 2016 to protect public land enjoyed by thousands of Americans for outdoor recreation. It’s also the home to five Native American tribe’s sacred lands and rich, cultural history, including more than 100,000 artifacts. The Bears Ears story is ongoing.