Advancing Equity for All in Partnership with Camber Outdoors
We are proud to share that The North Face is commiting as a Peak Partner with Camber Outdoors, a community of bold organizations that share the vision of an inclusive and welcoming outdoors for all, from senior industry leadership to outdoor recreation participants. Peak Partners commit above membership dues to accelerate Camber Outdoors’ ability to develop programs that move the entire industry forward.
Camber Outdoors was co-founded as the Outdoor Industries Women’s Coaltion in 1996 by the late Ann Krcik, a long-time leader at The North Face who was Senior Director of Communications and Outdoor Exploration from 2011 to 2018. In 2018, Camber Outdoors honored Ann with the Camber Outdoors Lifetime Achievement Award. The organization recently announced an evolution in its mission from “Equality for all women in the outdoors, from the backcountry to boardroom” to “Equity in the outdoors, from boardroom to backcountry,” broadening its programming to incorporate all dimensions of diversity, equity and inclusion.
Camber Outdoors alongside The North Face and other partners are driving research and best practices, building partnerships and advancing active-outdoor industries as employers of choice through equitable and inclusive workplaces, which directly influences consumer alignment and engagement. In 2015, The North Face was one of the early signatories of the Camber Outdoors CEO Pledge and will continue to help drive equitable and inclusive workplaces for all through the evolution of the Pledge under Camber Outdoors’ mission.
"We are thrilled to have The North Face join as our first Catalyst-Level Peak Partner. With their support, we will be able to accelerate and amplify the impact of our programs. In order for the active-outdoor industries to stay globally competitive, we need to leverage the passion and innovation that’s ingrained in our companies with the diversity of thinking and people that will make our industries—and our brands—more attractive and relevant to all.” - Deanne Buck, Executive Director of Camber Outdoors.