2011

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FIRST ASCENT OF MT. MERU: CLIMBERS CONRAD ANKER, JIMMY CHIN, AND RENAN OZTURK

October 3, 2011

Congratulations to The North Face Athletes Conrad Anker, Jimmy Chin, and Renan Ozturk.

On Sunday October 2nd the team reached the summit of the previously unclimbed Shark’s Fin route on the NW face of Meru (20,700ft) In the game of high-altitude, big wall mountaineering, the Shark’s Fin lies right on the boundary of what is possible. This win didn’t come easily - it was Jimmy & Renan’s second and Conrad’s third trip to the remote Garhwal Himalaya of India to attempt this route. The three-person climbing team had last climbed and suffered on the alpine wall together in 2008, after which Chin vowed never to return.

Read more about this extraordinary journey at: http://www.neverstopexploring.com/blog/2011/10/meru-expedition-2011-dispatch-5.html

THE ASCENT OF ALEX HONNOLD

(October 2, 2011 - 60 Minutes) – The North Face mountain climber Alex Honnold seems to defy gravity, scaling sheer, steep rock faces with no rope and apparently no fear.

If scaling a 1,600-foot rock face seems terrifying, imagine scaling it without ropes or a harness. That’s what Alex Honnold recently attempted in Yosemite National Park, using nothing more than his hands and feet. “60 Minutes” cameras were strategically placed along the climb, capturing every harrowing move. Correspondent Lara Logan interviews the man now being hailed as the best climber alive.

Video Segment (Courtesy of CBS News) http://www.cbsnews.com/video/watch/?id=7383158n&tag=contentMain;contentAux

CLIMBER SCALES 1,600-FT. ROCK WALL WITHOUT ROPES

(September 29, 2011 - 60 Minutes) – “60 Minutes” cameras capture a feat never documented before: viewers will see The North Face Athlete Alex Honnold scale a 1,600-ft. rock wall using nothing more than his hands and feet.

Cameras strategically placed along a sheer rock wall in Yosemite National Park put viewers right beside Honnold as he makes his free-solo climb of Sentinel, a feat never done before.

Lara Logan interviews Honnold about his climbing and the sport he has mastered at the age of 26 in a segment to be broadcast on “60 Minutes,” Sunday, Oct. 2 at 7 p.m. ET/PT.

Segment Preview (Courtesy of CBS News) http://www.cbsnews.com/stories/2011/09/29/60minutes/main20113499.shtml

THE NORTH FACE ENDURANCE CHALLENGE ADDS ROAD RACE TO TRAIL RUNNING SERIES FOR 2011

March 10, 2011

As The North Face Endurance Challenge marks its 5th anniversary, we’re excited to feature a new twist for 2011 – an inaugural road event in Kansas City, MO on August 27-28, 2011! Registration is now open for the exciting Kansas City run, which will start and finish in the beautiful 13.81-acre Frank A. Theis Park in downtown Kansas City. Following a two-day format similar to other Endurance Challenge races, the event will feature a Marathon, Marathon Relay and 50K on Saturday, and a 5K, 10K and Half Marathon on Sunday along Brush Creek River and just a few blocks from The North Face store in Country Club Plaza. We also invite parents to bring their kids for the daily 1K Karno Kids Races, led by internationally-recognized ultrarunner and TNF athlete, Dean Karnazes.

The Kansas City road event will follow regional trail races in Bear Mountain, NY (May 7-8, 2011) and Washington, DC (June 4-5, 2011). The remaining regional races will take place in Madison, WI (September 17-18, 2011) and Atlanta, GA (October 15-16, 2011), before culminating with the championship in San Francisco, CA (December 3-4, 2011), which has gained an elite international field. To find out how to register for this year’s Endurance Challenge events, please visit http://www.thenorthface.com/endurancechallenge.

THE NORTH FACE HELPS ULTRAMARATHON RUNNER DEAN KARNAZES BATTLE CHILDHOOD OBESITY AS HE RUNS ACROSS AMERICA

Feb 26, 2011

Yesterday, ultramarathon runner and The North Face athlete Dean Karnazes began running across the U.S. as part of a 12-week event benefiting Action For Healthy Kids. In partnership with LIVE! with Regis & Kelly, Dean will be featured on the program throughout his journey, as he makes his way across the country and encourages youth to live a healthy active lifestyle. Action For Healthy Kids is the nation’s leading nonprofit and largest volunteer network fighting childhood obesity by helping schools become healthier places. To show its support, The North Face is donating $30,000 to the nonprofit organization, a collaboration of more than 70 organizations, corporations and government agencies that sustains various grassroots efforts led by 20,000+ volunteers nationwide.

We are excited to support Dean’s latest initiative as part of our dedication to connecting young people to the outdoors, which includes programs such as the Endurance Challenge series, the outdoor activity portal PlanetExplore.com and the annual $250,000 Explore Fund. Dean, who kicked off his Run Across America in Los Angeles, will make the trek wearing The North Face footwear and apparel. He will be featured on LIVE! with Regis & Kelly daily, challenging people to get fit over the next 70 days, culminating in a live appearance on the show in New York in May.

For more information on Dean’s schedule and how to run with him in five designated locations across the country, please visit www.dadt.com/live/special/runacrossamerica/index.html or www.actionforhealthykids.org for regular updates on Dean’s fund raising efforts.

2010

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The North Face Single-Track Awarded "Gear of the Year" by Outside

May 4, 2010

The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Single-Track running shoe was awarded “Gear of the Year” by Outside magazine. The Single-Track, new for 2010, is a lightweight, everyday neutral training and racing shoe designed for runners.

Outside magazine’s Buyer’s Guide features the latest and greatest of outdoor product and gear, as the ultimate guide for outdoor enthusiasts. Outside’s running shoe testing team, made up of 25 experienced runners, put 24 of the best new trail runners through the paces on a wide variety of trail types and conditions.

“Everyone from our speedy 10K trail racers to our casual runners fell in love with the Single-Track almost from the beginning, citing its comfort, low-weight, and versatility,” said Justin Nyberg, Outside Buyer’s Guide Executive Editor. “Whether they were running around the local park, or deep in the mountains, the shoe always seemed to be the right pick.”

The Single-Track upper is crafted of an abrasion-resistant synthetic leather upper with a tight weave mesh and external tongue screen-collar to protect from unwanted debris. The C-Delta metatarsal fit system provides medial and lateral stability, while the Ortholite Northotic footbed creates supreme comfort underfoot. Built on The North Face’s Unleashed Performance platform, this neutral-lasted silhouette features a new X-Dome Cradle technology providing high-impact cushioning, stabilization, and rebound upon heel strike. X-2 dual-density cushioned EVA midsole, ESS Snake Plate to protect against stone bruising, and Tenacious Grip high-abrasion, off-road sticky rubber combine for the ultimate minimal, efficient running shoe. It is available for both men and women runners.

“The Single-Track was born out of intensive collaboration with our running athletes. When catering to the needs of these high performance athletes, it can be easy to over-build product, so we took a ‘less is more’ approach when engineering this style. By working so closely with our experienced team, we were able to develop this minimalist, high-performance running shoe all while keeping protection and durability at the forefront,” said J.P. Borod, Footwear Product Director for The North Face. “We are thrilled the Single-Track stood out during Outside’s intensive testing process. Having the Single-Track recognized by such a core group of users is truly an honor.”

The Single-Track was recently awarded “Best Debut” by Runner’s World magazine’s Spring Trail Shoe Guide (April 2010).

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products. The North Face Running Team includes Dean Karnazes, Diane Van Deren, Lizzy Hawker, Kami Semick, Nikki Kimball, Sam Thompson, Seabastien Chaigneau, Michael Wardian, Tim Twietmeyer and Tsuyoshi Kaburaki.

See The North Face Single-Track in action and purchase at www.thenorthface.com Check out Outside magazine at www.outsidemag.com

The North Face Single-Track Awarded "Best Debut" by Runner's World

Runner’s World magazine names The North Face Single-Track as top pick in its debut season

SAN LEANDRO, California– March 19, 2010– The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Single-Track running shoe was awarded “Best Debut” by Runner’s World magazine, the worldwide authority on running information. The Single-Track, new for 2010, is a lightweight, everyday neutral training and racing shoe designed for runners.

Runner’s World’s Spring Trail Shoe Guide, which appears in the April 2010 issue, features the latest and greatest of trail running shoes, as the ultimate guide for runners. The “Best Debut” honor is bestowed upon products that are new to the market and exhibit superior technology, design and performance.

Runner’s World notes the Single-Track works well on both road and trail and was found to have the softest heel of the shoes tested as well as an extremely flexible forefoot. The review recommends the Single-Track for runners who desire a general-purpose shoe that works well on both roads and trails.

The Single-Track upper is crafted of an abrasion-resistant synthetic leather upper with a tight weave mesh and external tongue scree-collar to protect from any unwanted debris. The C-Delta metatarsal fit system provides medial and lateral stability, while the Ortholite Northotic footbed creates supreme comfort underfoot. Built on The North Face’s Unleashed Performance platform, this neutral lasted silhouette features a new X-Dome Cradle technology providing high-impact cushioning, stabilization, and rebound upon heel strike. X-2 dual-density cushioned EVA midsole, ESS Snake Plate to protect against stone bruising, and Tenacious Grip high-abrasion, off-road sticky rubber combine for the ultimate minimal, efficient running shoe. The Single-Track is available for both men and women runners.

“We are proud to have worked so closely with our ultra-running athletes to create the Single-Track. With their help we were able to determine how to create the ultimate high-performance, no-nonsense minimalist shoe without sacrificing protection and durability,” said JP Borod, Footwear Product Director for The North Face. “We are thrilled the editors at Runner’s World recognized this shoe during their intensive testing process.”

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

See The North Face Single-Track in action and purchase at www.thenorthface.com Check out Runner’s World magazine at www.runnersworld.com

Daniel Woods Makes First Ascent of The Game (V16)

February 16, 2010– The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced global team athlete Daniel Woods did the first ascent of a longstanding elusive boulder problem on Wednesday, February 10, 2010, in Boulder Canyon, Colorado. Calling it The Game, and grading it a whopping V16, the first of such grades for the U.S., makes it possibly the world’s hardest boulder problem.

For the past two years, Woods has been working on this boulder problem on and off between travels, which has been tried for more than a decade by some of the world’s top climbers including Dave Graham, Tony Lamiche and Paul Robinson, as well as hard-bodied Colorado locals.

“Everybody has been trying this boulder problem and no one could send it,” said fellow The North Face global team climber Cedar Wright, and witness to the first ascent. “Then, Daniel comes along and just crushes it! Watching Daniel climb is about as close as I’ve come to witnessing the defiance of gravity.”

Woods, who feels The Game merits a V16 rating because he believes it is another level compared to other climbs he has done. Before tackling the problem, Woods returned from a trip to Hueco Tanks, Texas, where he repeated Terremer (V15), considered one of the hardest boulder problems in the world. Woods felt The Game was a step above Terremer, and slapped it with a V16.

“V16 is only a number. The more important thing is the progression it meant to myself in my climbing,” said Woods. “It’s cool to feel like I have established a climb that is pushing the limits for the sport of bouldering. Time will tell how hard it The Game actually is, but for now I feel like it is a new level boulder problem.”

The Game, which starts in the far back of a cave, is a nearly horizontal roof with extremely glassy, slopey holds. It features huge arm-span moves and involves eight hard movements out of an obvious roof. On the freezing cold day, with snow and ice surrounding the shaded boulder, Woods warmed-up on the middle moves, ripping a key crimp off the roof, resulting in a powerful fall. Now that the crimp had broken, Woods reformulated the sequence, involving a bigger move to a better hold, but a harder swing out. He made the first ascent that same day.

“The holds take the same path and the climbing is more physical, so in the end it turned out to be perfect. I feel The Game became an even better climb after the hold broke,” said Woods. “This definitely was a mental and physical war for me. Now I want to find something harder.”

Three days later, Woods won the American Bouldering Series National Championships in Alexandria, Virginia.

For more than 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face climber Daniel Woods, and The North Face athlete team, check out www.thenorthface.com

Want to get involved and start climbing? Check PlanetExplore for events and climbing activities close to home. www.planetexplore.com

Interested in the grading of boulder problems? Check out Rockfax at http://www.rockfax.com/publications/bgrades.html

Xavier de Le Rue Joins The North Face Global Athlete Team

January 29, 2010– The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder Xavier de Le Rue has joined its global athlete team. The North Face has a team of more than 60 professional global athletes from around the world which includes snowboarders, skiers, rock climbers, mountaineers and endurance runners.

De Le Rue has been on the snow since childhood. In addition to a regular filming schedule with Standard, TGR and Relentless Energy, de Le Rue is hot on the competition scene. In 2008 and 2009 he won the Freeride World Tour and in 2009 also Best Line at the Freeride World Tour. De Le Rue took first place at the Swatch O’Neill Big Mountain Pro and the SBX Fis Vice World in 2009. In 2008 he placed first at the Oxbow Back to the Powder and took second at the Swatch O’Neill Big Mountain Pro.

With only a few weeks into 2010, de Le Rue won the Standout of the Year award in the Transworld Rider Poll Awards, and was nominated for the Cold Smoke Awards, Best Line. He has already been named Big Mountain Rider of the Year by Snowboarder magazine and awarded for Best Shooting and Jury Special in the Saint Lary Freeride Film Festival.  De Le Rue is a 2010 Olympic favorite for Boardercross.

Based in Verbier, Switzerland, with his wife and daughter, de Le Rue spends his non-boarding time downhill mountain biking and surfing.

For more than 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. De Le Rue joins fellow The North Face Snowboard team members David Carrier Porcheron (DCP), Mark Carter, Lucas DeBari, Johan Oloffson, Dave Short and Eric Themel. The North Face Athlete team works closely with Research, Design and Development, creating innovative designs that push new technologies and inspire cutting-edge products. The team also integrates with Sports Marketing to develop world-class events and expeditions.   For more information on The North Face athlete team, check out www.thenorthface.com.

The North Face Paramount Peak Convertible Pant Gets Extreme Makeover

The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, recently announced the first new updates in almost a decade of the classic, iconic hiking pant, The North Face Paramount Peak Convertible Pant.

Introduced in 2001 (as the Paramount Convertible), the Paramount Peak Convertible Pant was one of the first zip-away pants that convert easily to shorts, enabling outdoor enthusiasts to enjoy activity regardless of changes in the weather and temperatures. Throughout the past nine years, the iconic pant received only slight tweaks and updates, sticking to its classic, outdoor look.

“It was time for the Paramount Peak Convertible Pant to have a new look,” said Neil Munro, Outdoor Product Director for The North Face. “This is an iconic, must-have piece and it now boasts style that is keeping with current trends and advancements.”

The new style features modernized lines, better pocket location, improved construction and durable, strengthened thread. The fabric is approved by bluesign®, a company that specializes in certifying high environmental, health and safety standards along the supply chain, from start to finish. Most notably, the short has been lengthened for comfort and performance. The Paramount Peak provides a UPF 30 protection, is quick drying and is abrasion resistant. Available in Men’s and Women’s styles, in multiple ankle length options, the Paramount Peak Convertible Pant is destined to become a newer icon of itself, ridding the convertible pant category of its “dorky” stigma it undeservingly shoulders.

“After a whole summer of hard use, the Paramount Convertibles showed no sign of abrasion,” said Kristin Hostetter, Gear Editor at Backpacker magazine. “I love these pants and still wear them after many years… they are decidedly the least dorky convertibles I ever rocked.”

Show us where you’ve taken your Paramount Peak Convertible Pants. Upload your pics to our Facebook page: www.facebook.com/thenorthface

Lucas DeBari Joins The North Face Athlete Team

SAN LEANDRO, California - January 15, 2010 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder Lucas DeBari has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers and ultrarunners.

“Lucas is an ideal addition to The North Face snowboarding team,” said Aaron Carpenter, Vice President of Marketing for The North Face. “His enthusiasm and creativity for exploration and passion for pushing himself to the next level shows his dedication to the progression of snowboarding.”

Raised in Glacier, Washington, in the shadow of Mount Baker, DeBari has been snowboarding since he was four years old. He has been featured in films by Peoples Creative, Transworld, Think Thank, Funner and is currently filming with Absinthe. In 2008 DeBari won the Rookie of the Year in the Transworld Rider Poll. In his second year of pro competition, DeBari won the Mount Baker Legendary Banked Slalom. Establishing himself as a progressive big mountain snowboarder, DeBari is inspired by large unique backcountry features, steep chutes and exposed ridges.

“There is so much more potential in snowboarding that I am driven to explore,” said DeBari. “My goal for the next few years is to snowboard as much as possible while pushing the limits of possibility, and I am psyched to be aligned with The North Face as I take the next steps in my career.”

For more than 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face rider Lucas DeBari, and The North Face athlete team, check out www.thenorthface.com

The North Face Animagi Jacket Wins Coveted Gear Award

The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Animagi Jacket has been awarded the prestigious Top Ten Gear Pick by Gear Junkie. The Animagi, an ultralight insulated full-zip jacket, is new for Fall 2009 and has taken the outerwear industry by storm. The Gear Junkie Top Ten Gear Picks debuted in 2003, annually naming the best ten products of the respective year out of hundreds of products tested and reviewed.

“The Animagi has become the must-have product from The North Face for anyone being active,” said Liz Braund, Performance Product Director for The North Face. “We are honored to be awarded this recognition from Gear Junkie. This is a great tribute to the jacket’s technologies and high demand.”

The North Face Animagi is the first insulated performance jacket from the company designed specifically for extended high-aerobic activity in dry, cold weather. The Primaloft Eco 40g insulated body is complemented with stretch, breathable panels on the torso sides and sleeves for body-mapped thermal protection and extreme ease of movement and comfort.  The silhouette features thumb loops, hand pockets, reflective logos, a drop-tail hem and UPF 30.

“The unique design of the Animagi Jacket was a winner during my nightly neighborhood training runs to longer endurance fests where I ran for two hours or more in the cold,” said Stephen Regenold, Gear Junkie editor and founder. “It works for winter running where many other tops fail. It breathes where it needs to. It insulates the core.”

The North Face Ultrarunning Athlete Team worked closely with the company’s Research, Design & Development team to create and perfect the ultralight Animagi. Wanting a piece that was warm but allowed for breathability and range of motion, the Animagi was born. The Animagi has performed worldwide in China, Japan, Europe, Canada, South America, the United States, the Himalaya region and more.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with RD&D, creating innovative designs that push new technologies and inspire cutting-edge products.

Read Gear Junkie’s review at http://gearjunkie.com/years-best-gear

2009

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DCP Joins The North Face Athlete Team

SAN LEANDRO, California - January 7, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder David Carrier- Porcheron, commonly known as DCP, has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers, and endurance runners.

“DCP embodies the passion of The North Face,” said Aaron Carpenter, Vice President of Marketing for The North Face. “Not only does he inspire others to explore, he is paving the way for future generations. He pushes the envelope with his riding style, and remains rooted to his outdoor and environmental passions.”

DCP has been snowboarding for more than 18 years. He has starred in films by Kingpin, Treetop, The Gathering Collective and Mack Dawg Productions. In addition DCP has been featured on the Weather Channel’s popular show, “Epic Conditions.” Though filming is his primary focus, DCP still enjoys competition. He took third place in the 2008 Quiksilver Natural Selection: All Mountain Invitational at Jackson Hole.

A world-renowned rider, DCP has an arsenal of freestyle skills that he currently brings with him into the backcountry, where he spends most of his snowboard season.

“Change is good and very exciting,” said DCP. “It is a perfect alignment to work with a company that focuses its products on what snowboard athletes need and demand. I will be working alongside The North Face’s RD&D teams to help develop and create advanced products and collections.”

Canadian-born DCP splits his time between Squamish, British Columbia, Vail, Colorado, and Costa Rica, with his wife and daughter. An avid surfer, with the 2008 Quebec Open title (surfing) under his belt, DCP also skateboards and mountain bikes. Inspired by deep powder, big cliffs and bluebird powder days with the backcountry to himself, he takes his love of snow and outdoors and translates his passion to the environment. Committed to preserving the places he, his friends and family enjoy, DCP works to plant trees and off-set carbon footprints.

“The North Face athlete team as a whole is beyond inspiring,” said DCP. ”I’m stoked to start the next chapter alongside these legendary athletes.”

For 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face rider DCP, and The North Face athlete team, check out www.thenorthface.com

Mark Carter Enters The North Face Snowboard Team

SAN LEANDRO, California - January 14, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder Mark Carter has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers, and endurance runners.

“Mark brings good energy to The North Face athlete team, and his enthusiastic and inspirational approach aligns with The North Face’s Action Sports segment,” said Aaron Carpenter, Vice President of Marketing for The North Face. “We are pleased to continue our big mountain commitment by welcoming Mark to the family.”

Growing up on a cattle ranch in Wyoming, Carter has been snowboarding for 18 years. He recently wrapped up filming for Brain Farm and RedBull, and took second in the 2008 Quiksilver Natural Selection: All Mountain Invitational at Jackson Hole. He was featured in Teton Gravity Research’s Anomaly and Lost and Found, and has filmed with 1241 Pro, Bluebird Wax and Mongo Pro. A self-proclaimed “mountainman,” Carter spends his entire year outdoors. When he’s not riding he can be found guiding fly fishing and hunting trips.

“Being able to progress in the sport of snowboarding is very important to me,” said Carter. “Exploring new zones, working with new technology, pushing that next limit is essential to the progression of riding.”

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

“The North Face athlete team is one big, very talented, family,” said Carter. ”I’m very honored to be a part of it.”

Sage Cattabriga-Alosa and Ingrid Backstrom Sweep Top Honors in Aspen

SAN LEANDRO, California - February 5, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Athletes Sage Cattabriga-Alosa and Ingrid Backstrom swept the Powder 2009 Video Awards and Reader Poll, January 23, 2009. With Aspen, Colorado as the setting, the world’s finest of the ski industry gathered to celebrate the best of the best documented achievements of the 2008 season.

Cattabriga-Alosa once again stole the show, winning Best Male Performance in Under The Influence (Teton Gravity Research), in which he combined technical Alaska lines with Wyoming powder. He also took home Best Point of View for his use of a helmet camera and his on-slope perspective in the film. In addition to nabbing third place on the Reader’s Poll - Male, Cattabriga-Alosa won the coveted Best Line award, for his run of Haines, Alaska’s, Hotel Room, an intimidating, beautiful face with streaking spines running from top to bottom. Cattabriga-Alosa was also the subject of the winning Photo of the Year, taken by Adam Clark in Haines.

“It is a honor to have been recognized at the Powder Awards for the hard work TGR and I put in to last winter,” said Cattabriga-Alosa. “Mad props go out to all the inspiring skiers out there that live their dreams, from the local rippers to top pros, people are doing rad things on skis and snowboards and I am grateful to be a part of it.”

Backstrom continues her reign of Best Female Performance, in Claim (Matchstick Productions), where she shreds in both Alaska and her backyard of Squaw Valley, California. Backstrom also took home first place in the Reader’s Poll – Female, her fourth win in the category.

”I’m honored to be recognized by Powder and by everyone who voted in the Reader Poll,” said Backstrom.  “I feel grateful to be included in such awesome company as all of the other nominees and winners, and inspired by all of the other skiers who are charging so hard!”

The Powder Video Awards and Reader Poll honor the ski world’s best filmmakers and athletes. Categories include Best Male and Female Performance, Best Cinematography, Breakthrough Performer of the Year, Best Point of View, Best Powder, Best Editing and Best Line. The awards also feature the Reader’s Poll Awards, which name skiing’s top five favorite male and female skiers as determined by votes from the readers of Powder magazine.

For more than 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on Sage Cattabriga-Alosa and Ingrid Backstrom, check out www.thenorthface.com For full results and details on the Powder Video Awards and Reader Poll, check out www.powder.com

Diane Van Deren Attempts "Hardest Event In The World"

SAN LEANDRO, California - February 11, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Endurance team athlete Diane Van Deren will return to the Yukon Arctic Ultra, touted as the world’s coldest and toughest footrace.

Starting February 15, 2009, Van Deren will cover 430 miles in a punishing arctic environment, 130 miles more than her last year’s win, which was 300 miles in 2008’s Yukon Arctic Ultra. Last year, of the 31 entered, 24 participants withdrew from their respective races (marathon, 100-mile or 300-mile), some losing fingers and toes to hypothermia.

“I am encouraged by the fact that I can take my experience from last year to another level of endurance and athleticism,” said Van Deren.

Competitors will have 13 days to complete the route, and must be totally self-sufficient. Van Deren will be towing her own sled of supplies across the frozen landscape. While she will be carrying gear to fend off an arctic blizzard, as well as an 8,000 calorie per day diet, to eliminate excess weight, she has pared her sled down to a mere 45 lbs.

“The knowledge I gained from last year touches on things such as how to handle -40 degree temperature, how to pace myself, that I must stop and drink fluids more often, that I must gain more rest at each checkpoint, I would tape my feet differently,” said Van Deren. “I must do my own race, stay focused, and concentrate on getting to each checkpoint successfully.”

The 430-mile course is a first of its length, starting in Whitehorse, Canada. The race traverses the Yukon and Takhini Rivers, to end in Dawson City, Yukon. If successful, Van Deren will become the first female to complete the 430 miles on the most extreme course in the Yukon arctic region. In addition, this race will align with Van Deren’s “Miles for a Mission,” a fundraising effort to help patients and families affected by spinal cord and traumatic brain injury.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on Diane Van Deren, visit www.thenorthface.com For information on the Yukon Arctic Ultra, and to follow the race, visit www.arcticultra.de

The North Face global athlete Simone Moro & Denis Urubko reached the summit and realised the dreams of so many

The North Face global athlete Simone Moro, together with his team-mate Denis Urubko, reached the summit and realised the dreams of so many.

Makalu (8463m), the winter crown of the Himalaya…

The winter summit of Makalu (8463m) - until now it has never been trodden by the human foot during the harsh winter season.  At 2pm on Monday 9th February 2009 The North Face global athlete Simone Moro, together with his team-mate Denis Urubko, reached the summit and realised the dreams of so many. The winter crown of the Himalayas, as Makalu had become known, is their deserved reward. Simone and Denis have touched the limits of human endurance. They have opened a chapter into a new era by their success on one of the remaining high-altitude challenges.

This ‘crown’ had posed the last great challenge for high altitude Himalayan mountaineering in winter. Makalu is a true giant in stature (at 8463m it is the 5th highest mountain in the world), in beauty, and in the minds and imaginations of the best high altitude alpinists of the world.

Simone and Denis made their attempt in true alpine style - without oxygen or high altitude Sherpa - just the two of them - in a fast and light style. This was their way to attempt the challenge of Makalu. It was not so much a challenge with Makalu, but with themselves. The highest mountain in the Himalaya yet to be climbed in winter - they were sure it was not necessary to lay siege to the mountain with a big expedition. They thought only that it would be “necessary to be very fast and strong when it was time to work and climb…” Fast and strong - when the time came, when the weather and wind permitted, then they were indeed fast and strong, and this led them to the virgin winter summit. Their success has realised the dreams and experience of almost 30 years, from the first winter attempt in 1980.

The expedition has been documented with video and photo dispatches on www.simonemoro.com inviting a wide audience to follow and to be inspired.

SIMONE’S PASSION FOR EXPLORATION has led him from his playground in the Italian Dolomites to the highest places on our earth. He is world renowned for his all round prowess as an alpinist, on rock, on ice and at altitude. His 40 expeditions during the last 16 years already include the first winter ascent of Shishapangma (8027m).

Simone has incredible drive and energy, his humility, his happiness and his love for life are a constant inspiration. For Simone to reach the winter summit of Makalu he has lived a dream, for him “it has been a very deep personal joy, but also the culmination of almost 30 years of efforts from the world’s best alpinists”.

Diane Van Deren Wins "Hardest Event In The World"

The North Face Endurance team athlete Diane Van Deren won the 2008 Yukon Arctic Ultra, touted as the world’s coldest and toughest footrace.

Starting February 15, 2009, Van Deren covered 430 miles in a punishing arctic environment, 130 miles more than her last year’s win, which was 300 miles in 2008’s Yukon Arctic Ultra. She placed fifth overall, first female, thus nabbing the title of first woman to complete this feat.

“This was the most brutal thing one could ever encounter,” said Van Deren. “It was so fulfilling in so many ways.”

Competitors had 13 days to complete the route, totally self-sufficient between checkpoints. Van Deren towed her own sled of supplies across the frozen landscape.  At one point, 30 miles from the finish, Van Deren fell through the ice as she was taking a photograph, and thankfully another competitor was able to rescue her with her trekking pole. Drenched and frozen, Van Deren called it a night in -40 degree temperatures, but decided to keep moving in order to keep warm.

The Yukon Arctic Ultra aligned with Van Deren’s “Miles for a Mission,” a fundraising effort to help patients and families affected by spinal cord and traumatic brain injuries.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on Diane Van Deren, visit www.thenorthface.com/catalog/sc-brand/yukon-arctic-ultra-race.html For more information, please visit Yukon Arctic Ultra at www.arcticultra.de news section, http://www.arcticultra.de/en.php?News_Updates.

The North Face Base Camp Duffel Wins Coveted Gold Award

SAN LEANDRO, California - March 3, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Base Camp Duffel has been awarded the prestigious Editor’s Choice Gold Award by Backpacker magazine. The Base Camp Duffel was introduced in 1979 and celebrates its 30th birthday in 2009. It is The North Face’s classic, bomber expedition duffel.

“The Base Camp Duffel is an iconic product from The North Face. It has withstood the test of time and is an essential, indestructible product for all of our team athletes,” said Barry McGeough, VP of Hardgoods at The North Face. “We are honored to be awarded this recognition from a team of editors who rigorously test and use the products they review. This is a great tribute to receive on the Base Camp Duffel’s 30th birthday.”

The Backpacker Editor’s Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing. The Gold Award honors products that have held their ground through the years – loved when first introduced and is still loved because of superior design. The product must be at least five years old and relatively unchanged.

The North Face Base Camp Duffel is crafted of Phthalate-free TPR fabric laminate designed for travel and hauling. The bag features alpine-cut shoulder straps, large d-zip with zipper flap, dual daisy chains, twin haul handles on ends, four compression straps, internal mesh pockets, ID pocket and locking zippers.

“I do truly love the Base Camp Duffel.  It literally contained all of my possessions during my dirtbag days traveling around on the rock climbing circuit in the US, and continues to travel everywhere with me today,” said The North Face Climbing Team athlete Renan Ozturk. “Its burly fabric keeps your gear dry when hauling deep into the Himalaya, and the reinforced bottom is key for dragging giant loads across rock or gritty terrain.”

Born in 1979 as The North Face Soft Luggage Duffel, it became the Vinyl Duffel in 1981. The new classic took the name Base Camp Vinyl Duffel in 1985. By 1988 it had dropped its maiden name to the Base Camp Duffel. Today, the Base Camp Duffel is available in five sizes, Mini to XL. Since its birth, the Base Camp collection has grown to include messenger and urban bags, versatile travel-tool bags, packs, and rolling luggage.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

Purchase The North Face Base Camp Duffel at www.thenorthface.com Read Backpacker magazine’s review at www.backpacker.com

The North Face Minibus 23 Named New and Notable Product of 2009

SAN LEANDRO, California - March 17, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Minibus 23 tent was named New & Notable by Climbing magazine. The Minibus 23 is new for 2009 and boasts revolutionary interior volume with huge vestibules and well-thought out liveability features, all while being extremely lightweight.

“The Minibus 23 — with it’s ingenious pole system, super-sized head room, slick ventilation system, and other thoughtful tweaks — stood out as ideal for those day, weekend, or weeks-long cragging trips — the trips most of climbers seem to make most of the time,” said Justin Roth, Senior Editor at Climbing. “It is basically a perfect tent for the typical road tripping climber. For a good portion of us, comfort and quick, simple set up are top concerns in a tent.”

Climbing magazine’s Gear Guide features the latest and greatest of climbing product and gear, as the ultimate guide for climbers of all disciplines. The New & Notable honor is bestowed upon products that are the most innovative, exciting and functional, in each respective category.

The Minibus 23, a three-season tent, features large windows, clever high and low venting and mesh canopies to assist in warm weather comfort and breathability. Its comprehensive color-coded pole and webbing pitch system contributes to ease of setup and Twist Clips make the tent pitching and disassembly simpler and faster – all while saving weight. The fly is crafted of lightweight, yet rugged and weatherproof, siliconized nylon and boasts massive vestibules. The Jake’s Foot, a mini come-along of sorts, allows for fly tension leverage for a sound structure, regardless of weather. In addition, inside-outside pockets allow for accessibility without having to crawl back in the tent and convenient overhead pockets stow headlamps and accoutrements. The three-person version, The North Face Minibus 33, was recently awarded “Best Headroom” in Backpacker magazine’s 2009 Gear Guide.

“We are proud to have worked so closely with our athletes to build The North Face Minibus 23. With their help we were able to determine how to create the ideal tent that minimizes weight and footprint while maximizing comfort, roominess, and gigantic internal liveable space through the use of innovative pole and clip architecture that builds nearly straight walls” said Barry McGeough, VP of Hardgoods for The North Face. “We are thrilled that the editors at Climbing recognized this tent during their intensive gear testing process.”

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

Purchase The North Face Minibus 23 at www.thenorthface.com Check out Climbing magazine at www.climbing.com

Americans Encouraged to Get Outside During National Camping Month

SAN LEANDRO, California - June 1, 2009 - The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today marked June 2009 as National Camping Month, an initiative to encourage and inspire Americans of all ages to get outdoors.

Throughout the month of June, The North Face® will be holding free educational events, community activities and a sweepstakes to inspire and encourage individuals, their families and friends to embrace the outdoors in the simplest form – sleeping beneath the open skies.

According to the Outdoor Industry Association’s 2008 Outdoor Recreation Participation Report, outdoor participation declines with age. From 2006 to 2007, there was an 11.6 percent decrease of participation in outdoor activities among American children ages 6 to 17 years of age. With the arrival of summer, June is the ideal month to take up camping and embrace spending time outdoors. Whether celebrating graduation or Father’s Day, or just looking to get away from home, families can take advantage of various outdoor locales without the cost of a destination trip.

“We are dedicated to fueling passion for the outdoors and encouraging appreciation of outdoor activities amongst individuals of all ages and abilities,” said Aaron Carpenter, Vice President of Marketing for The North Face®. “The North Face sends expeditions to the world’s highest peaks and most remote locations, but the goal of National Camping Month is to get people outside anywhere - a summer-long backpacking adventure, a week-long camping trip, a one-night campground outing, or simply a backyard tent.”

The North Face® retail stores will be offering free clinics on topics such as how to select appropriate camping gear, how to pack a backpack, how to pitch a tent, how to make gourmet campfire meals and where to camp locally. Detailed event information is available at The North Face retail stores.

“This is a great opportunity to teach others about the importance of respecting nature and proper outdoor ethics while having a great time,” said Carpenter. “Programs like National Camping Month are vital for life-long outdoor commitment and enjoyment.”

To kick off National Camping Month, The North Face® and Travelocity are presenting the Explore Moab  sweepstakes, which gives people a chance to win a grand prize trip for two to Moab, Utah, including airfare, lodging, meals, and guided hikes and tours, as well as a $2,000 The North Face gift card. Ten Runner-Up prizes include coveted national park passes and The North Face gift cards. For details on how to enter, visit your local The North Face® store or log onto www.thenorthface.com. In addition, those who enter Explore Moab in June 2009 will receive free shipping for online orders of $125 or more at www.thenorthface.com.

For more information about National Camping Month, including camping gear picks, and to find The North Face® retail store closest to you, visit www.thenorthface.com.

Hal Koerner Joins The North Face Athlete Team

The North Face reinforces its ultrarunning heritage, welcoming one of the world’s best runners to its team.

The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced ultrarunner Hal Koerner has joined its global athlete team. The North Face has a team of more than 60 professional global athletes which includes runners, snowboarders, skiers, rock climbers and mountaineers.

“Hal embodies the passion of The North Face,” said Aaron Carpenter, Vice President of Marketing for The North Face. “His determination, enthusiasm and fresh take on the ultrarunning scene not only inspires the running community, but the entire family at The North Face. We are excited to work with Hal in accomplishing his goals.”

A world-renowned runner, Koerner has raced in almost 100 ultramarathons (classified as anything longer than 26.2 miles) and has placed in the top three in 75 percent of them. Koerner set the speed record for the Colorado Trail (≈500 miles, topping out at 13,334 feet) in 2003 with a time of 9 days, 10 hours and 19 minutes. Koerner is a two-time champion of the Angeles Crest 100 mile Endurance Run and five time champion of the Bear 100. He set course records at the Whiskeytown 50k Trail Run in 2006 and the World of Hurt 50k in 2007.

Just in 2009 Koerner placed first in the MacDonald Forest 50k Trail Run and the grueling Western States 100 Mile Endurance Run (his second win of the race). He took third in the Chuckanut Mountain 50k Race and sixth in the epic Wasatch Front 100 Mile Endurance Run. For 2010, Koerner will attempt to win his third consecutive Western States 100-Mile Endurance Run, his favorite ultra race, in hopes of completing in less than 16 hours.

“There is a thread in all races where the juxtaposition of dirt and air, camaraderie and solitude, adrenaline and guts, winning and losing all go away, it’s then that you know you love it,” said Koerner. ”I’m excited to run for a team that has so much talent, breadth and combined experience.”

Koerner will be making his debut as a team athlete for The North Face this coming weekend, December 5, 2010, at The North Face Endurance Challenge Championships in San Francisco, California, taking a shot at the $10,000 grand prize. The North Face Endurance Challenge is a nationwide series featuring four course lengths - 10K, Half Marathon, 50K and 50-Mile – designed to push people to run farther than they ever have. It will be his second time running the race.

“The North Face has been committed to the ultra scene for some time now and hasn’t backed down.  I’m attracted to this characteristic and would love to make trail running a more familiar activity,” said Koerner.  “I think that enthusiasm creates motivation.  I like to promote ultrarunning as much as one person can and hopefully steer more people into making the uncommon, common.”

Koerner, the owner of a successful running store in Ashland, Oregon, will be working closely with The North Face Research, Design and Development team, especially on footwear. His expertise and experience will add to the rapidly developing collection. When he’s not running or at the store, Koerner can be found hanging out at home or at a concert in Ashland, Oregon, with his fiancé, Carly, and their dog, Abbey. He organizes a number of races that help foster running and trail work in the greater Rogue Valley of Oregon.

Diane Van Deren Named Adventurer of the Year

SAN LEANDRO, California - November 23, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced Running Team athlete Diane Van Deren has been honored as one of National Geographic Adventure’s Adventurers of the Year.

Adventurer of the Year is awarded to individuals who excel in exploration, conservation, action sports and humanitarian work. The Adventurer of the Year award culminates a stellar 2009 for Van Deren. She began the year winning the Yukon Arctic Ultra in February, touted as the world’s coldest and toughest footrace. Van Deren covered 430 miles in a punishing arctic environment, placing fifth overall, first female, thus nabbing the title of first woman to complete this feat.

“Being recognized by National Geographic Adventure magazine as an Adventurer of The Year, is an honor and a reflection of the passion and drive one must have to push yourself beyond the limit of what you think is possible,” said Van Deren. “I am so thrilled and excited to be receiving this award.”

This summer, she broke her personal record at the Hardrock 100 Endurance Run, Colorado, and placed third female in the Bighorn Trail 100 Mile Endurance Run, Wyoming, and in the Canadian Death Race, Canada. She placed fourth overall in The North Face 100 2009 Outdoor Endurance Challenge in China.

In July, Van Deren graced the front page of The New York Times, in a feature focusing on her running, her brain surgery, goals and inspiration. In 2009 she was also featured on the BBC and ABC News radio networks.

“Diane is an inspiration not just to elite runners and enthusiasts, but to our entire company,” said Aaron Carpenter, Vice President of Marketing for The North Face. “Her constant energy and enthusiasm sets the bar for many athletes and employees. The North Face is proud to be aligned with such an inspiring and motivated athlete.”

For the first time, readers will have the opportunity to vote on their favorite of the honorees for the Reader’s Choice Award, to be announced Tuesday, January 19, 2010. Other honorees of the award include Marc Hoffmeister, Stephen Bouey, Steven Shoppman, Kahdija Bahram, Katey Walter Anthony, Louie Psihoyos and John Grunsfeld. To vote for the Reader’s Choice Award and to learn more about Adventurer of the Year, check out http://adventure.nationalgeographic.com/2009/12/best-of-adventure/readers-choice-award

Consumer Reports Ranks The North Face Jester As Best Pack For Back To School

SAN LEANDRO, California - August 3, 2009 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Jester daypack ranked the highest in Consumer Reports’ Backpack Reviews.

The North Face Jester is a classic 30 liter daypack. It scored 80 out of 100, with “excellent” ratings in safety features and durability, “very good” ratings in construction quality, rain resistance and convenience, and a “good” rating for comfort. In addition, the Jester was named the “Recommended” bag among all tested.

The Jester features a front accessory pocket with organizer and key clip, comfortable foam backpanel, large main compartment ideal for binders and books, and a bungee system on the upper face. It also boasts mesh water bottle pockets on the side for easy hydrating, removeable hipbelt, large reflective patch for night visibility and a convenient carrying handle. In addition, it also has the cool factor for today’s youth.

“We are pleased the Jester rated so highly from Consumer Reports’ team of dedicated testers and reviewers,” said Scott McGuire, Equipment Product Director for The North Face. “Not only does it meet the demands of students, it exceeds the expectations of parents.”

Consumer Reports is published by the Consumer’s Union, an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The Consumer’s Union accepts no free samples ort products and employs several testers, shoppers and technical experts to buy and test the products it evaluates.

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

Purchase The North Face Jester at www.thenorthface.com Read Consumer Reports’ review at www.consumerreports.org

2008

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The North Face Announces 40th Anniversary with Progressive New Initiatives

SAN LEANDRO, California - August 7, 2008 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced details of its Research, Design, and Development organizational changes, agreements impacting climate change, and the company’s outdoor participation initiative. The company, founded in 1968 in Berkeley, California, is celebrating 40 years of innovation and exploration. “For the past 40 years we have teamed up with the world’s finest outdoor athletes, who constantly redefine the limits of what is humanly possible and provide us with invaluable, first-hand insights,” said Steve Rendle, President, The North Face.

“They inspire us to explore and push our own preconceived notions of what makes a successful company and brand.” The North Face RD&D is now restructured around four specific outdoor activities - Outdoor, Action Sports, Performance Athletic, and Youth. This enables The North Face to focus dedicated teams on innovative products for these activity-based consumer groups. The company, building on its outdoor heritage, is deepening its connection with activity-specific consumers and enthusiasts.

“This new activity-based structure expands our business opportunity and strengthens our ability to bring the best products to the consumer,” said Rendle. “We’re reaching new specialty points of distribution and broadening the meaning of Never Stop Exploring.”

The North Face today also announced three partnerships under its sustainability initiative. Under the agreements, the company will offset 100 percent of all North American facilities’ energy use and has become a member of bluesign, the independent industry textile standard.

Through work with the Environmental Protection Agency Climate Leaders program, The North Face has measured greenhouse gas emissions to begin a Greenhouse Gas reduction strategy. To initiate the footprint reduction, the company struck agreements with EI Solutions and Recurrent Energy to host a 1MW solar energy system at its West coast distribution center which will power more than 25 percent of its energy, eliminating more than 1,300 metric tons of CO2 annually. In addition, The North Face has offset 100 percent of its North American facilities’ energy through Bonneville Environmental Foundation’s Green-e Climate Certified wind powered Renewable Energy Credits. The company also works with the Conservation Fund’s Go-Zero program to offset any remaining emissions through their land restoration and tree planting programs.

Dedicated to understanding and improving the product manufacturing process, The North Face has become a member of bluesign. As a bluesign member, The North Face and bluesign will work closely with mills and fabric suppliers to evaluate and improve the chemical make-up of materials at the very beginning of the product development process. In addition, bluesign provides high standards for managing environmental, health, and safety (EHS) across the supply chain. “The outdoor industry is a perfect platform to introduce new participants to the joys of the outdoors and the importance of conservation,” said Letitia Webster, Director of Corporate Sustainability, The North Face. “To ensure future athletes, consumers, and conservationists, The North Face is committed to increasing participation in the outdoors through improving access and conservation of both the front and backcountry.”

Building upon its $1 million donation to Conservation Alliance Legacy Fund earlier this year, The North Face is collaborating with the Children & Nature Network to sponsor the Natural Leaders program. The program, designed to guide and develop young adults, ages 14-24, in the outdoors, ensures youth leadership dedicated to getting their peers outdoors.

The North Face also supports the Recreational Performance Outerwear Apparel Act, the new legislation that supports consumers and promotes advanced U.S. textile technologies. The bill modifies the U.S. Tariff Schedule for specific types of high performance recreational outerwear and eliminates duty on these apparel categories. The legislation also contains a provision for investment in U.S. textile technologies and jobs that focus on advanced, sustainable, environmentally conscious manufacturing and streamlined supply chains. The North Face fully supported the Outdoor Industry Association’s two-year research and work on the RPOAA legislation, done on behalf of the outdoor industry.

Lisa Rands sends Nutsa (V12)

Lisa Rands stuck her much-tried project, Nutsa (V12), in Rocklands, South Africa. Having tried it on previous trips to the area, she had been thwarted by bad luck, bad weather, and injury.

“The first day I climbed past all the hard moves and inexplicably slipped off by making a mistake after the crux,” said Rands. “For me Nutsa became more of a mental block than a physical challenge.”

A popular problem, Nutsa involves powerful slaps and body tension moves around a steep prow with the crux being a long reach around a bulge using a high heel-hook and a big lock-off. Rands repeatedly raced to the crux move, but would fall making a large deadpoint with her left hand. For her 5’ 4” frame, Rands had to pull hard with her left leg in order to reach a sloper off of a right arm lock off.

“I had to feel really positive to make this crux when tired by the earlier moves, and that’s where the mental part came in,” said Rands. “I stuck with it because the line jumped out to me the first day I saw it. I knew I would do it if I had the right conditions and felt good, and it was great to finally put it all together!”

Rands stuck Nutsa on a perfectly sunny, cool, slightly breezy South African day.

Nutsa was the first V12 established at the Rocklands. It sits prominently at the front of the main area “Roadside,” which is the biggest and most developed sector in the area. It is the sit-start into a previously established line called Sunset Arte (V9). For more information on Lisa and her ascent of Nutsa (V12), check out www.lisarands.com/rocklands2.asp and www.thenorthface.com

Matt Segal Establishes 5.14- trad route, Independence Pass, Colorado

On July 9, 2008, Matt Segal made the first free ascent of Orangutan (5.14-). Originally an aid route, The Orangutan Overhang (A2), it is located at Independence Pass, Colorado, outside of Aspen.

“It turned out to be a test of power endurance,” said Segal. “I spent seven days working the 25-move climb.” Segal spent the first few days cleaning the route and working on the very intricate sequence of movements, involving pausing at the crux to place cams. One of the most varied roof cracks Segal has ever climbed, Orangutan consist of slopers, underclings, fingerlocks, hand jams and even a fist jam. Being so steep, the precise placing of gear can be difficult.

“The route definitely felt like 5.14- compared to the other difficult traditional lines I have recently repeated,” said Segal. “Since it is a crack climb, it’s very hand and finger size dependent.”

For more information on Matt check out www.thenorthface.com

Nikki Kimball Wins Tahoe Rim Trail 100 and USATF 100 Mile Trail Championship

SAN LEANDRO, California‚ July 24, 2008‚ The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Endurance Team athlete Nikki Kimball’s win of the 2008 USA Track and Field 100-Mile Trail Championship at the Tahoe Rim Trail 100. Kimball, 37, took first place in the women’s division, with a time of 20:18:12. This was her first time running the race. USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. Each year a different locale is chosen for the 100-Mile Trail Championship.

“We all went way too hard off the start, then struggled to hold on,” said Kimball of herself and other elite competitors in the field. “Half the top runners dropped. I think all of us were sick and vomiting during the second half from the suicidal pace of the first 50 miles, overall a great day of racing!”

The grueling race is run at high elevation alpine and sub-alpine regions of the Sierra Nevada mountain range. The event begins and ends at Spooner Lake State Park, 7,000 feet. The highest point on the course is just below the 9,214 foot Snow Valley Peak (which also provides one of the best views on the course). The low point on both courses is at the bottom of the infamous Red House Loop, known as “A Taste of Hell,” at roughly 6,800 feet.

Kimball was fortunate enough to have multiple pacers along the second half of the race. A friend, worried about her running alone in the dark with the high chance of bears and mountain lions, forfeited her own 50 mile race to pace Kimball for a portion of the grueling last 50 miles.

“I feel so honored and indebted to her for sacrificing her own race, which was going well, out of concern for me,” said Kimball. “It was amazingly selfless, I am lucky to have such friends.”

Kimball is the USA 50 Mile Trail champion in 2003, 2004, 2005, and 2006, and added the road race title in 2005. She is a three time reigning champion of the Western States 100 Mile Endurance Run and the 2007 winner of the Ultra Tour Du Mont Blanc 163K in Chamonix, France.

For more information on Nikki Kimball and The North Face Endurance Team, check out www.thenorthface.com For more information and details on The Tahoe Rim Trail 100, check out www.tahoemtnmilers.org/trt50/index.html To register for The North Face Endurance Challenge and the possibility of racing Nikki, head to www2.thenorthface.com/endurancechallenge

Sam Thompson Attempts Colorado Trail Speed Record

July 25, The North Face Endurance team member Sam Thompson will attempt to break the current speed record on the Colorado Trail of eight days, 13 hours and 28 minutes, by covering the historic trail in fewer than eight days. Along the way, Thompson is aiming to average approximately 70 miles a day, most of it run on technical trail cutting over high-alpine passes in highly remote wilderness backcountry.

“I have dreamed of doing the Colorado Trail for a long, long time,” said Thompson.

The “C.T.” is a 484-mile trail running from the mouth of Waterton Canyon, southwest of Denver, to Durango, Colorado, located in the southwestern corner of the state. The trail traverses Colorado’s Rocky Mountains, with its highest point a skyscraping 13,334 feet. A vast majority of the trail hovers above an altitude of 10,000 feet. Along the way, it passes through eight major mountain ranges, seven national forests, and six wilderness areas. The Continental Divide Trail follows the same path for approximately 200 miles.

The trail passes through what is considered to be some of Colorado’s most beautiful country. Wildlife abounds and wildflowers, in season, are abundant. While much of the C.T. passes through forests, a good portion of it also reaches above timberline, an altitude inhospitable to the growth of trees. The trail also passes through historic mining towns, along once-used Native American trails, and even through a world-class ski resort.

Thompson expects to encounter many challenges during his record attempt, ranging from sleep deprivation to extreme fatigue. There will likely be some navigational challenges as well – for both Thompson and his support crew as they aim to meet him at various points to help him re-stock his supplies. High-country summer storms as well as lingering snow from a long winter may also slow him. But for Thompson, it’s all a very small price to pay.

Dean Karnazes Heads to Gobi Desert

SAN LEANDRO, California - May 29, 2008 - Dean Karnazes heads to the Gobi Desert in China, as the second race in The North Face “Desert Grand Slam”, in which he will attempt to complete the world’s five major desert foot races in a single calendar year, a total of 755 miles, while raising awareness of and funds to fight the world’s safe drinking water shortage through a partnership with The North Face and the Blue Planet Run Foundation. Karnazes won the first race, the Atacama Crossing, in April.

In pursuit of the Desert Grand Slam, Karnazes, who was the top competitor at the grueling Atacama Desert run in Chile (March 30-April 7) which drew an international field from over 20 countries, will also run the Gobi Desert in China (June 6-16), Death Valley in California (July 14-16), the Sahara Desert in Africa (Oct 24 -Nov 3), and the desolate, arid plateaus of Antarctica (Nov 19 - Dec 5). Races range in format and distance from, seven-day, 155-mile runs that require competitors to carry all their own supplies, to a crew-supported traverse of Death Valley in a nonstop, 135-mile push.

“The Gobi Desert has long been on my life-list of places I’ve dreamed of visiting,” said Karnazes. “I can’t wait to experience it firsthand.”

The Gobi March, as it is officially named, the largest international sporting event in Western China, takes place in Kashgar, along the ancient Silk Road. The 156 mile course will reach altitudes of 9,843 feet with river crossings, rocky terrain, gorges, mountains, donkey trails and long expanses of flat desert. The course may be modified daily depending on waters levels of the rivers or poor weather conditions.

For information and details on 4 Deserts: www.4deserts.com For information on Dean Karnazes: www.ultramarathonman.com‚ For additional information on Blue Planet Run: www.blueplanetrun.org

The North Face Primero 60 Named Gear of the Year

SAN LEANDRO, CALIFORNIA - April 17, 2008 - The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced The North Face Primero 60 has been awarded the prestigious Gear of the Year by Outside magazine. The Primero 60, a state-of-the-art multi-day pack for the serious outdoor enthusiast, features the new X-Radial suspension system which consists of a highly unique axis configuration that mimics the human body’s natural movement.

Outside’s Gear of the Year Awards are featured in the annual Outside Spring Buyer’s Guide, which presents critical reviews of the year’s best outdoor and adventure gear. Out of more than 400 outdoor items, including footwear, tents, sleeping bags and apparel, the top products are awarded Gear of the Year based on their features, technology, price, and overall performance.

“The Primero really is an innovative pack,” said Sam Moulton, editor of Outside magazine’s Buyer’s Guides. “The new X-Radial suspension pivots with your body and the fact that it’s virtually waterproof is a nice bonus.”

The Primero 60 boasts a distinctive dual-pivot hip-belt to evenly spread loads, adjustable torso length, E-Vap shoulder harness and contoured cranial cavity. The pack includes a removable floating lid with mesh pockets, hydration sleeve, side access to main body, trampoline sleeping bag divider, side and removable bottom compression and dual access stretch woven side water-bottle pockets. In addition, the bottom and hood of the Primero 60 are waterproof with welded construction, and the bag boasts a highly water resistant pack body. The North Face Primero collection features the Primero 85, Primero 70, Primero 60 and Women’s Primero 65.

“We are honored to receive this award from the gear experts at Outside. They really do put the gear through rigorous testing,” said Barry McGeough, Vice President of Hardgoods for The North Face. “The Primero collection of backpacks demonstrates the in-depth research and design that we pride ourselves on.” With multiple stages of Primero prototypes in tow, The North Face athletes Kasha Rigby, Peter Croft and Jim Zellers, along with The North Face Equipment team, backpacked along the Pacific Ocean, down the Baja peninsula, to the Sea of Cortez, with the goal of creating the ultimate backpacking pack.”

For 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face Primero 60 and X-Radial suspension system please visit www.thenorthface.com.

The North Face and Mountain Sports International Announce the Launch of "The North Face Masters"

Salt Lake City, Utah - January 10, 2008 - Enthusiastically expanding competition opportunities in the sport of big mountain snowboarding, The North Face and Mountain Sports International (MSI) proudly unveil The North Face Masters, a two-stop tour designed to cater to the motivation, talent and skill of world-class big mountain snowboarders.

“Open big mountain competition is very exciting to the development of the sport,” said world-renowned rider and The North Face athlete, Johan Olofsson. “With the simplicity of a starting line, mixed terrain, and a finish line, what each snowboarder opts to go for during their runs will be the result of creativity, skill, and risk.”

The North Face Masters features a $45,000 cash prize purse and an opportunity for big mountain snowboarders to pit themselves against athlete and mountain alike.

The North Face Masters kicks off at Snowbird, Utah, February 8-11, where competitors can look forward to the notoriously challenging Little Cottonwood Canyon terrain littered with chutes, cliff drops, and the legendary lake-effect Utah powder. The North Face will award male and female champions of The North Face Masters, Snowbird, the chance to continue their winning streak at The North Face Masters tour in Alaska. Airfare, lodging, and entry to The North Face Masters, Alyeska, AK, will also be awarded to the male and female winners of these other big mountain competitions:

Nissan Mammoth Quest (Jan 14 -17, 2008) Mt. Baker Legendary Banked Slalom (February 8-10, 2008)

Stop number two will bring competitors to the epic venue of Alyeska Resort, Alaska, April 2-6, to push their limits against the Chugach Range’s palette of jaw-dropping steeps, couloirs, and wide-open Alaskan faces. Adding even more incentive, final round athletes of the Alyeska event will be rewarded with a heli-drop at the start of the Finals, courtesy of Chugach Powder Guides, where they will compete in the final run on an area of Alyeska Resort named “Big League” a section of the mountain not open to the public until 2010.

“With the creation of The North Face Masters, the riders who live and breathe this aspect of snowboarding finally have a stage on which to show off their skills and creativity,” said Jason Ford, Group Publisher for Future US, home of Future Snowboarding magazine, The North Face Masters media partner. “It’s been a long time since the U.S. has taken a good look at the big mountain side of the sport, so this is a huge opportunity for the riders, as well as the spectators!”

With the induction of the The North Face Masters 2008 comes the gathering of the big mountain snowboarding tribe from all over the world. All male and female snowboarding competitors over the age of 18 are welcomed to participate.

“Today’s riders are redefining what is possible‚ they’re taking the tricks and skills learned in the terrain parks to the big mountain environment,” said Joe Flannery, Vice President of Marketing for The North Face. “As a company that was born in the mountains, we’re excited to see today’s brightest snowboarding stars with a venue that celebrates what they do.”

Fans of big mountain snowboarding can also catch complete same-day live coverage of the Semi-Final and Final rounds on the event website, where there are also videos, photos, athlete profiles, detailed event schedules, registration information and more.

Please visit www.thenorthface.com/masters Online-only registration for The North Face Masters is NOW OPEN!

The North Face Masters: Snowbird, Utah: February 8-11, 2008 (February 11th weather contingency day) Alyeska, Alaska: April 2-6, 2008 (April 6th weather contingency day)

Lisa Rands Makes First Female Ascent of The Mandala

SAN LEANDRO, CALIFORNIA - The North Face athlete Lisa Rands made the first female ascent of The Mandala (V12) in the Buttermilks in Bishop, Calif., Jan. 18. Rands, who lives in Bishop, said she had her eye on The Mandala for years, but had not had a chance to really work on it until recently. The completed her ascent on her third try on the third day of attempts.

Fellow The North Face athlete Peter Croft and Bishop local described The Mandala as the best unclimbed line in the Buttermilks before Chris Sharma’s 2000 first ascent.

“When I climbed it, it felt easy,” said Rands. “It makes me realize I can step up my level of climbing.”

Revered within the climbing community, The Mandala climbs a steep prow on a large granite boulder. Rands nailed the critical first move – an extremely long one given her 5’4” frame – and powered through the rest of the sequence with precision, only hesitating for a second before turning the lip onto the icy summit.

“It was under snow for a while,” said Rands. “I had friends shoveling the top off to try and dry it.”

For more information on Lisa’s ascent of The Mandala, check out bishopbouldering.blogspot.com.

The North Face Masters Big Mountain Snowboarding Competition Arrives at Alyeska, Alaska

SALT LAKE CITY, Utah - March 26, 2008 - The final stop of The North Face Masters competitive big mountain snowboarding tour arrives at the famed Alyeska Resort in Alaska’s Chugach Mountains April 2-6, 2008. The two-stop tour is the first competitive snowboarding series specifically tailored to fill a competition gap in the sport of big mountain snowboarding. After a sold-out first stop at Snowbird, Utah, where nearly 100 male and female riders proved big mountain snowboarding is thriving, tour organizers, athletes, sponsors, and media look forward to the next progression of big mountain riding in Alaska. Complete, same-day coverage of The North Face Masters Alyeska competition will be broadcast on www.thenorthface.com/masters.

World-class big mountain snowboarders, including The North Face Masters Snowbird winners Clif Dimon and Susan Mol, both from Crested Butte, Colorado, will meet the challenges of Alyeska’s infamous Headwall for the three days of competition. Each day’s chosen section of the Headwall will get progressively steeper and longer, spanning from 1,200 to 1,800 vertical feet, with the finals venue accessed via helicopter courtesy of Chugach Powder Guides.

Big mountain snowboarding is a test of a snowboarder’s creativity, athleticism and ability to push their personal limits. A spectator-friendly sport, big mountain snowboarding includes the successful management of huge cliff jumps, tight chutes, steep powder stashes, and variable snow and weather conditions.

“Our terrain offerings for the event should truly meet the definition of big mountain freeriding, with more than 700 inches of snowfall this season we will be able to offer dozens of high angle ramps, super steep couloirs and really huge Alaskan faces which will allow the snowboard competitors to showcase their full arsenal of talents,” said Rich Eidem, Ski Area General Manager of Alyeska Resort.

“Alaska is the epitome of big mountain snowboarding and a perfect venue for the championship of The North Face Masters,” said Steve Rendle, President of The North Face. “I look forward to watching the live webcast to see what the competitors will bring to the big mountain arena at Alyeska.”

The North Face Masters Snowbird winners Dimon and Mol, rode away from the podium with not only a sizeable chunk of the tour’s $45,000 cash purse, but with airfare, lodging, and entry to compete in The North Face Masters finals at Alyeska Resort. Rallying in support of competitive big mountain snowboarding, The North Face also awarded winners of The Nissan Mammoth Quest with the same Alyeska Resort bonus package. Complete, same-day coverage of The North Face Masters Alyeska competition will be broadcast on www.thenorthface.com/masters throughout the event April 4-6, 2008.

Online registration will remain open until March 31, after which the few remaining spots will be filled at Alyeska on-site registration on a first-come, first-serve basis.

Please visit www.thenorthface.com/masters to register, view photos and videos, check out T he North Face® Masters athlete bios, and more.

SPECIAL THANKS TO THE NORTH FACE MASTERS SPONSORS THE NORTH FACE PRIMALOFT ALYESKA RESORT CHUGACH POWDER GUIDES SNOWBIRD SKI AND SUMMER RESORT MOUNTAIN SPORTS INTERNATIONAL (MSI)

The North Face Endurance Challenge Lands in Bellingham, Washington

SAN LEANDRO, California - March 26, 2008 - The North Face, the world’s premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment, and footwear, today announced the second stop on The North Face Endurance Challenge in Bellingham, Washington. The May 10 event is 90 miles north of Seattle and 50 miles south of Vancouver, British Columbia. Hosted by internationally recognized endurance athlete Dean Karnazes, The North Face Endurance Challenge is a four-region, nationwide running event for outdoor athletes seeking to explore their personal limits.

The event, which offers distances of 10K, Half Marathon, 50K, and 50 Miles, is the series’ second stop in Washington state and first time in Bellingham. Fifty-mile participants will compete for a chance to win $10,000 and a trip to the championships in San Francisco, California.

“The success and popularity of this year’s kick-off event at Bear Mountain was overwhelming,” said Steve Rendle, President of The North Face. “We are excited to offer athletes of all levels an opportunity to push themselves in a fun, competitive, inspiring environment.”

The Bellingham course meanders its way amongst rock-climbing areas and bat caves, punctuated by breathtaking views of Mount Baker and the North Cascades to the east. The views of the San Juan Islands to the west, plus the vast Skagit Valley to the south add to the beauty of the course. Elevations bounce between 200 and 2,500 feet, but do not include any huge, sustained climbs. Traverses of broken ridgeline require nimble feet while highly technical sections demand mountain goat skills, with two roped sections to aid in a climb. Overall, the Bellingham courses should be an impressive trail-running test that delivers a balance of fire roads, single track, and double track.

The North Face Endurance Challenge is again expected to attract some of the country’s top ultra-endurance runners. In addition to host Karnazes, several The North Face Endurance Team athletes will attend, including 2007 USATF 50-mile national trail champion Nikki Kimball, and 25-time Western States 100-Mile Endurance Run sub-24-hour finisher Tim Twietmeyer. Many other runners are primed to embrace The North Face Endurance Challenge as an opportunity to complete a distance they have never previously covered.

”I’m thrilled to continue to share in the enthusiasm around endurance and testing one’s limits,” said Karnazes. “Many people around the globe joined us last year to get outside and test their preconceived notions of what is possible. I’m looking forward to seeing them, and others, as we continue the journey with The Endurance Challenge.”

The North Face 2008 Endurance Challenge Series totals four regional events and one Championship event. From April through December 2008, four endurance events will span the country, starting in Bear Mountain, passing through the Seattle area, Washington, DC, and Madison, Wisconsin, and culminating with the championship in San Francisco, California. Each men’s and women’s regional 50-mile champion will take home $1,000 and a trip to the Endurance Challenge Championship in San Francisco in December, where $10,000 will go to the top male and female 50-mile finisher. This is the largest prize purse for ultrarunning.

As part of its commitment to community and conservation, The North Face, in partnership with The Conservation Fund’s Go Zero program, will be planting trees to zero out the carbon emissions of this event, including set-up, break down, and transportation.

For more information, please visit: challenge.thenorthface.com.

Be sure to check out Dean Karnazes’ Desert Grand Slam, as he runs in five daring desert races.