The North Face works with its fabric mills to ensure environmental health and safety through the implementation of the bluesign standard
. bluesign® is an independent third party that sets strict environmental standards in the areas of resource productivity, consumer safety, water emissions, air emissions, and occupational health and safety. In our Fall 2011 product line, over 30% of the material in our products is bluesign certified.
We work to reduce our reliance on virgin, nonrenewable resources by incorporating recycled content in our products wherever possible. In our Fall 2011 collection, over 20% of our total materials and 40% of our insulation are recycled content. This includes such products as our Denali Jacket which is constructed with bluesign certified, recycled Polartec®
300 series fleece.
The newly redesigned Venture product line uses natural castor oil to reduce the use of synthetic material in the fabric membrane by 50%, eliminating more than 50,000 pounds of petroleum-based materials in the Venture line in 2011 alone.