Gear Up + Get Out with The North Face

Mar 12th 2013

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ALAMEDA, CALIF. – March 12, 2013 – The North Face wants people to get outside and they are giving away the gear to help make it happen. The “Gear Up + Get Out” Sweepstakes launches today, and to celebrate, The North Face is giving people across the country a chance to win great gear packages up to a $1,000 value.

Beginning today through October 31, sign up by visiting thenorthface.com/getout and be entered for a chance to win and Winners will be announced on the first of each month and a new gear package will be up for grabs full. Each month, gear packages will be focused on specific activities, including camping, climbing, running, mountaineering and yoga.

The “Gear Up + Get Out” Sweepstakes is made possible through PlanetExplore, the online community and resource for outdoor recreational activities designed to help individuals and families learn about and participate in outdoor activities in their area. PlanetExplore provides valuable resources and continues to grow its non-profit partner base and event calendar, which no features more than 300,000 events annually.

The North Face is partnering with with top outdoor gear review blog Gear Junkie to offer a second chance to win by visiting GearJunkie.com. Check out the latest gear and gadgets for getting outdoors, and enter for another chance to win a great gear package from The North Face.

For more information or to sign up for a chance to win, visit thenorthface.com/getout and gearjunkie.com/gear-up Follow the conversation online with the hashtag #GearUpGetOut.

About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

Media contacts:

Pamela Bennett Ajello

The North Face

510.748.2742

pamela_ajello@vfc.com

Jessica Hollister

The North Face

510.239.1253

jessica_hollister@vfc.com