Oct 1st 2013


B4BC is a non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention. B4BC was founded over 15 years ago with the goal of making breast cancer awareness and breast health a topic of conversation among young people because, in fact, young women and men are not immune from the disease.

Partnering with The North Face has allowed us to grow B4BC's Survivorship Fund, connecting breast cancer survivors with nature-based wellness experiences that enhance their path of healing and long-term survivorship. The “Retreat Yourself” survivorship experiences, led by The North Face athlete and B4BC Wellness Ambassador Megan Pischke, fill a growing need to support the breast cancer community now with over 2.9 million survivors in the U.S. alone.

B4BC has recently taken a new role and meaning in Megan Pischke’s life over the past year as she was diagnosed with breast cancer and has been navigating her way through her own cancer journey, documented through B4BC’s blog. By keeping a positive outlook and living a healthy, active lifestyle, Megan has been able to use her experience and challenges to better connect with fellow breast cancer survivors and inspire others to lead a healthy, preventative lifestyle.

The North Face is also the presenting sponsor of B4BC's Check One, TwoTM Campus Tour. B4BC partners with college campuses nationwide to deliver a unique outreach experience that not only reinforces healthful information, but also ensures student resources are in place year-round. B4BC’s traveling educational booth is on the road 100 days out of the year at lifestyle and action sport events educating young people about the importance of early detection and living a healthy, active lifestyle through our educational materials and Be Healthy. Get Active. Ride! pro athlete ambassador campaign. To find out where we’ll be next or get involved in one of our events or fundraisers, visit www.b4bc.org/events.