Digital meets the trail at UTMB...

Aug 9th 2011

The North Face® have unveiled an exciting new LiveTrail APP integrating Facebook© and Twitter© which allows fans, family and followers to virtually run alongside the world’s premier ultra-runners at The North Face® Ultra-Trail du Mont-Blanc® 2011. Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP, a widget that connects the live tracking with the runner’s social media profiles, automatically posts their location details on their Facebook© and Twitter© pages. Runners can connect to LiveTrail APP from August 2011 directly from their personal runner’s page on the race website or on eu.thenorthface.com. Reporting in real-time from Chamonix throughout the weekend of the 26th-28th August, race highlights and behind-the-scene stories will be posted on The North Face® Facebook© page at regular intervals. From the start to the finish line, live updates will be posted from the course via Twitter©. On The North Face® blog, thenorthfacejournal.com, text, video posts & photos will be posted daily. The North Face® is the leading community outdoor brand with nearly 1.3 million Facebook© fans. In a unique opportunity, ultra-run fans can also post their questions to The North Face® top athletes via Facebook©. Videoed athlete responses will be posted on Facebook® the day before The North Face® UTMB® starts. In its 9th edition, The North Face® Ultra-Trail Du Mont-Blanc® takes place during August 22-28th 2011 in Chamonix, France. 5,500 competitors from 58 different nations take part in one of four races: headline course The North Face® UTMB® 166km max. 46 hrs; CCC® 98km max. 26 hrs; TDS 110km max. 31hrs; PTL 300km: non-stop. The North Face® UTMB®, of which 2,300 will compete, crosses nine high elevation mountain passes, with a total positive height gain of 9,500 metres, circling the Mont Blanc massif through three countries—France, Italy and Switzerland.